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Felix Assouline Company Information

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Felix Assouline Cigars is proud to introduce four new premium cigar brands. Made in our factory in Esteli, Nicaragua, the Capital of Tobacco, our cigars marry the perfect mix of tobacco from the richest fields in Nicaragua and Honduras. Each blend is created to enrich your smoking experience leaving you wanting more. Through careful craftsmanship, we roll our cigars the traditional Cuban way using the knowledge learned from one of the great masters, Alejandro Robaina. We then take the extra time to box press our cigars to fuse the flavors of the different leaves together. The results are 4 distinctly rich flavors found in our introductory brands: EGO, Havana Sunrise Reserve and Ringo.

Heritage

Felix Assouline

Felix first started out in the cigar business in 1997 on the retail side. His first store in Dania Beach, Florida sold all the premium brands and launched him into 3 additional stores in South Florida over a 6 year span. During that time he also ran a successful wholesale cigar business. Felix’s passion for a great smoking cigar drove him to try every cigar he possible could and as he did, he developed an intricate knowledge of cigar construction and how different leaves affected the flavor of the cigar.

With that insight, Felix opened his own factory in Danli, Honduras in 2004 and began making his own cigars. Felix introduced 2 successful brands, one of which being the original EGO, which received a 90 rating in Smoke Magazine in the September 2006 issue.

In 2007, Felix decided to sell everything and focus all his attention on his greatest love, his family. After enjoying incredible family moments for 6 years, he decided it was time to get back into the cigar business. This time, Felix wanted to focus all his efforts on fulfilling a dream of creating his own blends to achieve one goal: create the best premium cigars on the market…