Felix first started out in the cigar business in 1997 on the retail side. His first store in Dania Beach, Florida sold all the premium brands and launched him into 3 additional stores in South Florida over a 6 year span. During that time he also ran a successful wholesale cigar business. Felix’s passion for a great smoking cigar drove him to try every cigar he possible could and as he did, he developed an intricate knowledge of cigar construction and how different leaves affected the flavor of the cigar.
With that insight, Felix opened his own factory in Danli, Honduras in 2004 and began making his own cigars. Felix introduced 2 successful brands, one of which being the original EGO, which received a 90 rating in Smoke Magazine in the September 2006 issue.
In 2007, Felix decided to sell everything and focus all his attention on his greatest love, his family. After enjoying incredible family moments for 6 years, he decided it was time to get back into the cigar business. This time, Felix wanted to focus all his efforts on fulfilling a dream of creating his own blends to achieve one goal: create the best premium cigars on the market…